It’s no exaggeration to say that one of the key reasons President Trump clinched Pennsylvania in the 2024 election was the tireless work of conservative activist Scott Presler. For months, Presler was on the ground registering voters, rallying support, and flipping the script in a state that has been notoriously difficult for Republicans in recent cycles. Now, just days after that victory, Presler has announced his next battleground: New Jersey.
The choice is a smart one, and it’s already making waves. While Trump didn’t win New Jersey outright in the 2024 election, his performance was strong enough to catch the attention of even the liberal media. In fact, Politico went as far as to suggest that New Jersey might be turning into a swing state. Normally a Democratic stronghold in federal elections, New Jersey saw an unexpectedly tight race this time around. Kamala Harris ultimately won the state, but Trump narrowed the gap significantly. After losing New Jersey by double digits in 2016 and 2020, Trump finished this election night down just five points — the best showing for a Republican since George H.W. Bush’s close loss in 1992.
This result is even more remarkable given the demographics. Registered Democrats in New Jersey have a significant advantage, outnumbering Republicans by a staggering 900,000 voters. Despite this, Trump managed to close the gap, an outcome many credit to his aggressive campaigning in South Jersey and his persistent messaging that the state was in play. Trump hinted throughout his campaign that internal polling looked promising, telling supporters that “a little birdie” had informed him he was leading Harris in key parts of the state.
Enter Scott Presler. Known for his grassroots activism and unparalleled voter registration efforts, Presler has demonstrated a unique ability to shift the margins in key states. He was instrumental in flipping Pennsylvania, and now he’s turning his attention to New Jersey, a state that looks increasingly competitive.
Presler’s track record speaks for itself. His strategy isn’t just about voter outreach; it’s about fundamentally changing the landscape of the electorate by registering new Republican voters who have been disillusioned by the Democratic status quo. With New Jersey already showing signs of a potential red wave, Presler’s involvement could make a substantial impact.
“New Jersey is ripe for the taking,” Presler said in a recent statement, signaling his commitment to bringing the same energy and focus to the Garden State that he brought to Pennsylvania. For Trump supporters and Republicans looking to expand their map in 2028, Presler’s next project is cause for optimism.
If his efforts in Pennsylvania are any indication, New Jersey Democrats should be worried. Presler’s work could be the key to turning the state from a longshot into a legitimate battleground, and he’s just getting started.
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