The social media platform formerly known as Twitter is diving headfirst into the financial world with its latest announcement: X Money, a new payment system set to roll out in 2025. CEO Linda Yaccarino teased the launch in a New Year’s Eve post, declaring that “users are the media” and promising that X will connect people “in ways never thought possible.” Bold claims? Absolutely. Achievable? That’s anyone’s guess.
Yaccarino’s post, paired with references to other ambitious X projects like X TV and Grok (the AI chatbot that’s been… let’s say “interesting”), has left many wondering what the company’s endgame really is. Is X Money a move toward becoming a one-stop shop for social networking, media, and financial services? Or is this yet another overhyped announcement with little substance behind it?
An official X Money account on the platform (@XMoney) has already amassed over 140,000 followers, but details about what the payment system will actually do remain scarce. Is it a peer-to-peer service like Venmo? A cryptocurrency wallet? A full-blown bank replacement? Yaccarino’s vague post offered no clarity, and as of now, Elon Musk—the man behind X’s transformation—hasn’t chimed in. That’s a bit unusual, given his penchant for hyping up even the smallest tweaks to his platforms.
The idea of combining social media with financial transactions isn’t entirely new. Platforms like WeChat in China have successfully merged messaging, media, and payments. But whether X can replicate that model in a meaningful way for Western users is another story. Trust, functionality, and ease of use will be critical—and let’s just say X doesn’t have the best track record when it comes to earning users’ trust.
So, will X Money be the next big thing or just another feature that fizzles out after a flurry of announcements? Time will tell. For now, it feels more like a flashy distraction than a real innovation. What do you think?
No thanks!!!